Published on April 26th, 2017 | by Technable0
9 Mistakes to Avoid with Your Online Broadcasts
9 Mistakes to Avoid with Your Online Broadcasts
Online videos make up about 50 percent of all mobile traffic and it’s expected to leap to 69 percent by this year, rising to 79 percent by the time 2018 rolls in, the Digitalist indicates. 78 percent of people now watch videos online every week while 55 percent watch videos every day. All those numbers say one thing: that video consumption is on the rise and it shows no signs of stopping any time soon. If you don’t want your competition outperforming you and grabbing a bigger share of the market, you’ll want to start venturing into live broadcasting. Here are a few mistakes people make on their livestreams. Steer clear of any of these so you could execute your plan to optimum results:
Little To No Planning
Going live without a plan is never a good idea. If you’re just winging it, your audience will catch on sooner or later. People know when you’re wasting their time and if that’s the impression they get from your livestreamed videos, it won’t be long before they jump ship. Tip: Always plan ahead.
Default Camera Angle
When you go into an online meeting, one of the first things you do is adjust the camera angle. The default angle usually won’t show you in the most flattering light. It’s the same for your broadcasts. You’ll want to fix the camera angle first if you’re using a laptop or desktop unit. If you don’t, you could end up with awkward, distracting angles that aren’t going to help the quality of your videos. Tip: Test out the camera before you begin your sessions.
Don’t just broadcast any time you feel like it. The best times to broadcast depend a great deal on who your audience is. Test it out. Find out when they’re most active and receptive. Your Facebook insights should, at the very least, give you an idea on when your followers are online. Tip: Experiment until you find your sweet spot.
Bad Software and Tools
Go live with software and equipment you can trust. You wouldn’t want to be beleaguered by technical issues simply because you’re using substandard tools. Tip: BlueJeans online broadcasting software is a solid option. Try it out.
Zero Promotion For The Event
A bigger audience means better market reach. To garner that, you’ll want to advertise and promote your livestreamed events in advance. That should give your audience time so they’d be ready for your broadcast when it comes. If you’re springing it on them out of the blue, they could be busy doing something else and miss out on your session. In addition, Facebook says pages that send out future broadcast times provide higher viewership over others that don’t. Tip: Promote the event like there’s no tomorrow.
Boring Title and Descriptions
The description, as well as title, of your video are among the first things possible viewers will see. You might have the best video but if the description and title are boring, that’s going to have a negative impact on your viewership. If you want more people clicking on your ‘Follow’ button, you’ll want to step up your game by writing awesome titles and descriptions. Tip: Check your popular posts and see if you could follow that to figure out which titles and descriptions work for your market.
Not Paying Attention to The Lighting and Sound
Video means visual. And that means lighting matters. Fix your lighting to ensure your light source isn’t behind you and washing you out. Be sure to check several angles until you find the spot that gives your viewers the best visual. Don’t forget the sound as well. Go with a high-quality mic that packs along great noise canceling features. Tip: always fix your light and audio settings.
It’s good to give first-time viewers a bit of context. You could start each broadcast by introducing yourself. Give them an idea of what you’re doing and what you’ll be talking about for that session. As people come in during the broadcast, you’ll want a line or two that says “today, we’re talking about…” that way they won’t be confused and lost and could quickly catch up on the conversation. Tip: Give your audience context.
People are more likely to respond to you when you’re real and authentic. Don’t try to be something you aren’t. Be comfortable and relaxed on air. Your audience will respond to that. If you’re nervous or panicky, they’ll see that too. Just be yourself and relax. Focus more on greeting people by name instead of just reading comments or answering back questions. You want to engage them in a discussion, want to make them feel like they’re a part of the conversation and want to make others feel the same so they’d join in. Tip: Be personal.
Reading through the list gives you a good idea of what to do and not during your livestreamed videos. Now you’re ready to get started.