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Published on April 19th, 2017 | by Technable

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Consolidate Your Marketing Data

Consolidate Your Marketing Data

 Clean, Organised Data Leads to Better Marketing Decisions

In today’s data-driven world, your business can make better insights and gain a competitive edge by having all its data in one readily-accessible place.

21st Century organisations have more data than ever before. Operations, sales, business development, marketing, research and development, PR and HR — all are gathering information that brings dramatic insights that can make a real difference to your business, improving market share and overall returns.

The difficulty that many companies find is in how to make the best use of all this data, and that is where professional data management can add enormous value to your business, providing a clear, objective appraisal to what data you possess and how you can put it to the best possible use.

Properly maintained and consolidated data enables you to access, share and distribute essential information with staff and business partners. By using one central database, the facts that you need are right at your fingertips, facilitating better decision making and communication, and a fast-paced, collaborative working environment throughout the organisation.

In order to understand what can be done and how your business can benefit, the first step is to have a clear picture of your starting point, so it makes sense to take advantage of the free data quality audit that is on offer. Your data processing partner can then guide you on the path to a consolidated marketing data system, bringing the following benefits:

More effective campaign management

Big data gives more detailed insights than ever before, and with a marketing management system that is built specifically with your business in mind, it is easy to keep track of each and every strand of your diverse marketing projects at any given moment.

By pulling information from other applications into one central repository, you have easy access to all your KPIs whenever and wherever you need it, from the platform of your choice, whether it is a desktop, tablet or smartphone. This gives you unprecedented control, and the opportunity to react quickly to changes or anomalies that might otherwise go unnoticed for months – for example, campaigns that are working better or worse than expected.

In the long run, that means improved marketing processes that are effectively managed every step of the way.

Improved visibility and information sharing

Broader information sources mean more diverse reporting capabilities, and a centralised system allows you to access these from user-friendly dashboards.

This means you can share relevant information with stakeholders, more quickly and easily than ever before.

 Clear accountability

Any single campaign will create a multitude of tasks, communications and metrics that you need to keep on top of and delegate. A centralised marketing data system is invaluable for ensuring that everyone is clear on his or her role and that nothing will fall through the cracks.

Workflows and repetitive tasks can be automated, and you can set up notifications, alerts and reminders to make sure the whole team is focused on the final goal.

Reap the benefits

 In today’s competitive environment, data management is more important than ever in giving your business the edge. See how your business can benefit from a consolidated marketing data system by arranging your free data quality audit today.


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