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Published on May 17th, 2017 | by Technable

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How Loyalty Card Apps Compromise Your Privacy

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Loyalty cards and their companion apps are aggressively pushed by supermarkets and stores — and cafes, florists, bookshops, computer gaming outlets, music stores, gas stations, and restaurants, of course. The deal is simple: you give those businesses your personal information, and they give you discounts, bonuses, or even freebies for spending money with them. The question is, what are you really trading for that free cup of coffee? A Long-Term Privacy Battle Concerns about loyalty cards are nothing new. Before smartphones and the proliferation of the internet, the loyalty card privacy debate was already brewing. In 2004, then U.K. Home Secretary…

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