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Published on October 11th, 2017 | by Technable


How Technology Has Improved Business Communication

How Technology Has Improved Business Communication

Computer on table

For small businesses, workplace communication plays a fundamental role in increasing their efficiency and overall productivity. In other words, if your work-related information isn’t flowing smoothly between your teams, this could significantly stifle your company’s development. To back this statement, the recent research points out that 97% of the employees surveyed believe that the lack of collaboration within a team might affect the outcome of an entire project.

Luckily, the number of IT solutions designed specifically to address this problem is on a steady rise. These intuitive options have revolutionized almost every segment of business communication, making it faster, safer and, most importantly, fully synchronized.

Simplified Workflow Management

With the emergence of cloud computing, the days of storing business data on a single server are long gone. The transfer of both teams and projects to the digital landscape has completely redefined the way small businesses organize their workflow, providing them with better collaboration, simplified information exchange and, most importantly, flexible working arrangements. Precisely because of this, the number of small businesses adapting to this option is constantly growing and is predicted to reach 80% by 2020.

With a plethora of cloud storage platforms like Dropbox, OneDrive and Google Drive and productivity software like Basecamp, Asana and Trello, project managers can have full control over their tasks and teams, while employees are able to share sensitive data via multiple devices quickly and safely.

Such technological innovations have also lead to significant cost savings. Namely, with the help of business communication platforms, many companies have decided to focus on outsourcing. Put simply, instead of spending money on expensive equipment and building an in-house team of experts, you could simply hire remote workers and invest in an adequate set of project management tools to meet their communicational needs.

Effective Real-Time Communication

Parallel with the rapid growth of the IT industry, your employees’ expectations also rise. They require you to create a highly interactive environment that gives them the opportunity to communicate in real time, through multiple devices. Precisely because of this, you need to invest a great deal of effort in integrating cross-channel approach into your business. This is exactly when instant messaging (IM) software, such as Skype for Business, Slack, Viber, Google Hangouts, WhatsApp and Messenger jumps in. Offering a wide range of advanced options like group chats and video conferencing, these platforms enable your employees to multitask, pool their ideas simultaneously and share business-related information in real time.

Instantaneous communication also builds stronger relationships with your customers and improves their experience. Namely, the recent studies show that 51% of customers expect a company to be available to answer their questions 24/7. This is why you should go with real-time customer service options like live chats, chatbots and message support. With the help of these tools, you will be able to increase sales, cut down expenses, offer personalized customer experience, as well as gain edge over your competitors.

Proactive Meetings

Apple computer

Regardless of how critical corporate meetings are for your company to run smoothly, they are not something your employees are looking forward to. Still, this shouldn’t discourage you since there are numerous methods you could use to increase the productivity of your presentations.

While in the past meetings were limited by the technology of the time, today, there are numerous intuitive apps and tools that can make your meetings more interactive and effective. For instance, in order to inform your employees about the purpose of the meeting, you could make a professional power point presentation and send it to them in advance. This way, they will be fully prepared, ready to participate and ask you relevant and to-the-point questions.

Of course, as the number of the business communication platforms is increasing by leaps and bounds, many tech-savvy businesses have already replaced conference rooms with video conference apps. Apart from saving you money, this option also helps you organize meetings independent of time and stay in touch with the employees working from home.


What we can conclude from the previous examples is that technology has permanently altered the way we communicate and will definitely keep on doing so.  In order to set yourself apart from your competition, you need to keep track of these changes and implement them with your business plan right away. Only this way will you be able to facilitate data transmission, organize your projects effectively, meet your workforce’s communicational needs and, in this way, improve the overall workplace productivity.

Pro tip: Unsurprisingly, the business communication platforms vary in accordance with the complexity of your projects and the needs of your employees. Therefore, before you go with a particular software or app, you should do a thorough research and determine what your goals are.


David Webb is a Sydney-based business consultant and online marketing analyst. With six years of experience and a degree in online business strategies, he is driven to help people to better understand this new digital age. In his free time, David enjoys writing, travelling and an occasional night out with his friends.



David Webb

Business consultant






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