Published on December 30th, 2012 | by Technable


Rogers sqeezes in last minute smartphone price increase, three months free service offer before year-end

Rogers doc
It looks like Rogers is trying to get more people to make the most out of 2012 before the next year finally rolls in. The carrier recently issued an internal memo detailing its plans pertaining to so-called hardware price changes and a time-limited free service offer for new and existing customers. This was revealed through a leaked copy of the memo that somehow found its way onto the Internet (can you imagine?).

Based on an internal document that recently fell into the hands of the guys from Mobile Syrup, Rogers Dealers and Rogers Corporate Stores are apparently following a new advisory regarding hardware price changes (read: price increase) and the carrier’s free service offer. Rogers thought to increase unit prices for the Samsung Galaxy S3, Samsung Galaxy Note 2, and Apple iPhone 5 starting December 28th. And from that day on, all new and existing customers started getting three months free service on their wireless subscriptions.

The price of the Samsung Galaxy S3 went up from $ 29.99 to $ 49.99, while the prices of both the Samsung Galaxy Note 2 and Apple iPhone 5 have increased to $ 149.99 — up from $ 99.99 and $ 79.99, respectively. As for the bit about the free service offer, Rogers now gives all new and existing Consumer and Small Business customers three months of free service in exchange for new activation or hardware upgrades. The free service offer is only available until midnight of December 31st.

Why Rogers felt the need to offer the time-limited free service offer before the end of the year is pretty clear: it wants to sign more new customers as wireless subscribers while keeping its current ones at the same time. But the reason for the price increase is uncertain. It is perhaps tangentially related to the upcoming South Korean carrier ban on signing new customers because of absurdly high carrier subsidies for smartphones.

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