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Published on April 26th, 2017 | by Technable

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Your Keyword Ranking Misconceptions Debunked

Your Keyword Ranking Misconceptions Debunked

A simple fact most website admins and marketers overlook is that keyword rankings really aren’t the last word when it comes to indicating SEO performance. You could, in fact, be getting skewed statistics leading you to misconceptions about your campaign.

How Keywords Are Intended to Work

If your company offers a particular product or service, say auto repair in Chicago, you’d like to be found when someone searches for auto repair center Chicago or variations thereof. So what you do is write a ton of blog posts which are informative but also designed to ensure the right density of this particular keyword, optimize title tags, meta descriptions and other features, build a solid linking base from good websites in the community, get registered on directories and get a great social media campaign going. These are the pillars of good keyword-based SEO tactics, so you should be finding yourself on Google’s first page for that particular keyword.

Unfortunately, this achievement doesn’t do much for your sales or organic traffic either, because you didn’t start with the correct goal in mind. While rankings are an indicator of success and site quality, they really aren’t supposed to be an end in themselves worth striving for. By aiming solely for rankings, you could be forgoing the needs and wants of your customers, because they want help with genuine issues, not generic click bait that you think they might want to see. If you’re having trouble handling all of this by yourself, contact a top-notch SandCrestSEO firm to handle it for you. Here are some genuine things you should be doing to get going.

Organize Organic Traffic

Have a look at the search terms which are working well for your site. Organic traffic is usually grouped into these three categories:

Search by name: These are potential customers who know about your business and searched for you outright. This would mean your brand marketing has worked and that potential customers are able to relate the product or service to your brand and seek you out. This is the area which needs to be maximized.

Help: A lot of people are looking for solutions to all sorts of problems online. By solving those questions, through informative and solid content, you could be gaining their faith and ensuring that they come back to you in the future. You may be focusing too much on the “what you are offering” bit than genuine questions that need answering. Try looking for long-tail search terms too, and really try to expand your online presence by putting out informative and diverse but relevant content. Build a reputation by participating on social media and any other forums that your customers would be frequenting. This way, you get to attract a lot of general attention to your brand name rather than the targeted kind, leading to elevated brand presence and recognition.

Product Reviews: Since the arrival of the internet, it is ridiculously easy for a customer to find out what other customers think of a particular service or product offered by a company. This has gone to the extent that no one buys anything without looking at ratings or reviews first. You should be looking to capitalize on this by reflecting latest information from across the industry on your site and also try to collect genuine reviews from customers for your products.

The Incompatibility of Rankings

With so many broad categories, it is hardly possible to contain every indicator of site quality or success in a set of search phrases. Rankings might get you onto the first page, but really won’t go too far in telling you how well you converted your traffic sources.

Keyword rankings are very important as a gauge rather than an objective, though; a well-curated and comprehensive keyword list is a must-have in any campaign. Work around your content and try to integrate the keywords after rather than before. Alter your keyword list depending on what keywords are most profitable. Besides this, you should keep checking which search terms perform the best over a given period of time, and how this corresponds to the previous list. With this information, you could streamline your entire marketing strategy and bring yourself to the forefront of your online presence.

Conclusion

As mentioned time and again, you really should not get trapped in a struggle to get yourself to #1 for a set of keywords, as you will be wasting resources and time that could have been utilized to boost your bottom-line and make some real money. By employing a website-wide approach, you could dominate all topics relevant to your keywords and generate sustainable, lucrative organic traffic.


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